Content Creation
Original figures. A whole new life on screen. I combine my 3D modeling and video editing with AI-assisted production to create promotional content made for social media. My own models and detailed visual references guide tools including Runway, Higgsfield and OpenAI through rounds of directed iteration. I shape the shots, refine the results and build the final edit. Every film carries that human craft, from the first sculpture to the last frame.
FORM / METAL / MEMORY
A PIECE
OF HOME.
The Saladin collection carries memories of Syria in metal: an equestrian monument, a family mosaic workshop, and a new generation of design.
Figuria ScrapDown
From the shelf to the select screen. I take the rappers I sculpt for Figuria and build a world they can fight in on concert stages—turning collectible figures into playable personalities through 3D modeling, character design, and game development in Unreal Engine. Nine stages. Many rivals. A new life beyond the box.
OBSERVE / DRAW / FRAME
SEE IT
DIFFERENTLY.
Photography and illustration, from backstage portraits to vivid spaces.
SYRIAN ROOTS. A WORLD OF IDEAS.
CULTURE,
GIVEN FORM.
Auday Elyafe
Artist, Designer & Founder of Figuria
I turn culture and personal stories into objects, images and worlds.
I’m Auday Elyafe, a Syrian multidisciplinary artist and designer working across sculpture, illustration, jewelry, photography and game design. My practice connects the precision of digital tools with the character of work made by hand.
Growing up through war shaped that practice. Long stretches indoors became time to draw, explore computers and teach myself how to make things. Creativity gave me somewhere to put my curiosity and a way to imagine beyond the limits of my surroundings. That resourcefulness still guides my work.
Through Figuria, I translate music, sport and fashion into collectible figures, carrying each piece from digital sculpting through prototyping, hand-painting and packaging. Projects include collaborations with Nando’s and Pelle Pelle, figures for artists including Lil Yachty and Central Cee, and custom pieces sent to Drake’s team.
My Saladin jewelry collection draws on another kind of making: my grandfather’s mosaic shop in Syria, where my father worked. Across physical objects and playable worlds, I keep returning to the same idea: thoughtful detail can give a story a lasting form.
LET’S MAKE SOMETHING